1. Thou shall create rich relevant content

2. Thou shall link to relevant websites

3. Thou shall not redirect traffic

4. Thou shall not create doorway pages

5. Thou shall not create multiple domains

6. Thou shall not create duplicate content

7. Thou shall not create hidden links

8. Thou shall not create mirror sites

9. Thou shall not create misleading domains

10. Thou shall not use irrelevant keywords